B2B Marketing Musings

Organizations shouldn't be hiring marketing leaders for alignment, they should be hiring for vision, impact, and strategic execution.

Marketing has much more responsibility and ownership of the customer experience than I think most people realize." - Aleassa Schambers

Requiring industry experience for marketing-related roles is short-sighted and potentially creating missed opportunities for organizations.

M&A communications is key yet often overlooked. It ensures clarity, align messages, and keeps momentum before, during, and after the deal.

When an organization fails to deliver on its promises, marketing’s job becomes exponentially harder. Should they be Chief Promise Officer?

Leaders think they want "The Ideator" marketing leader, but what they really need is "The Achiever". See why.

Resilience is the best and most frequently used skill in the marketing work tool belt. Learn how to embrace it.

Marketing is uniquely positioned to have an immense impact which also makes it the most vulnerable.

Does a lack of social media interaction mean marketing isn't getting the job done? Not so fast. Explore the invisible value of social media.

Stock images don't match reality. A marketer's plea to the stock image industry.

Let me know if this conversation sounds at all familiar: CEO: "Should we keep doing these tradeshows? $150k for a 20x20 booth is a huge...

Budgets are shrinking. See how B2B marketing team's can continue to hit awareness and sales targets.

Explore the challenges facing marketers who are increasingly using AI tools to support content creation.