Building Standout Brands
I've been at the helm of countless brand positioning and messaging makeovers—whether sparked by mergers, new solutions, or big market shake-ups.
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Crafting the perfect brand story takes teamwork with experts, but the real magic happens when you get the whole company on board. My mission? To champion the brand, rally the troops, and empower everyone to bring it to life in a way that sticks!
Introducing Seerist
Seerist was the result of the merger of Geospark Analytics and the product division of Control Risks. A key reason I was hired was to strategize and create the Seerist brand including identity, market positioning and messaging.
Building Brand Champions
A brand is only successful when the organization consistently represents the brand internally and externally - every time. Engaging the business in the brand positioning and most importantly making it easy to understand is central to all of my efforts.
Explainer Videos - Who is Root
To reinforce what Root does and its approach to working with clients, I led the development of an explainer video. It involved asking 3 leaders a set of questions to prompt them on key elements of the story, but allowed them to put it in their own words. Watch the video.
Visual Brand
Partnering with a mix of creatives and internal resources, we crafted a distinctive Seerist brand both visually and tonally designed to look and feel very different from the competition.
Brand Manifesto
Using our positioning, values and purpose, I crafted our organization's brand manifesto to make it easy for prospects and clients to understand why Root does what it does and how humans are the core to everything the organization does. Read the Manifesto.
To build awareness of Seerist as a new "player" in the risk intelligence space, working with a vendor, we crafted a video for sales and marketing use. Watch the Video
For social and other promotional opportunities, we also created a short video that introduced who Root was using the new brand identity with the underlying message that people are at the core of everything that we do as a business.
To best explain what Seerist does, we scripted a case study designed to showcase how our solution solves similar challenges to the one's security and intelligence professionals face everyday.