Award-Winning Events and Experiences
From high-energy sales kick-offs and massive trade shows to virtual conferences, webinars, and even mobile workshops, I’ve been behind the scenes of all kinds of epic events.
Using the 5 E’s of design, my events are crafted to deliver results—whether it’s rallying teams around new strategies, sparking employee excitement, or generating buzz and leads to keep sales flowing!
Workshops and Experiences
A great example of meeting prospects where they are was the Road to Change Tour. The goal was to immerse buyers in the highly engaging solutions that define Root's services by bringing those experiences directly to them. Over 10 weeks, we made 20 stops across 13 states, with Root consultants delivering three organizational change workshops daily. We also offered the workshops to clients who generously hosted the bus at their facilities. This award-winning tour reached over 1,200 senior leaders at Fortune 500 companies and generated $1M in initial sales. Explore the tour.
Sales and Customer Conferences
Hosting large-scale conferences is incredibly challenging, but equally rewarding. These events are complex, demanding meticulous logistics, cross-functional coordination, and large teams to manage countless moving parts—but the results can be game-changing.
For over a decade, I led the event logistics and content for Aspect Software’s annual sales kickoff, bringing together more than 500 sales, service, and marketing professionals from around the world. Each year, I also spearheaded the team responsible for hosting 800-1,000 customers for a 3-day event. These conferences featured new product launches, customer case studies, partner exhibits, and presentations from industry analysts. The scale of these events required an immense amount of planning and precision, but they consistently delivered a lasting impact.
Putting the "Show" into Tradeshows
This Award Winning "Best in Show", experience involved outfitting a mobile trade show exhibit to promote a manager development solution and having it driven onto the show floor at the largest training and development show in the US. It treated attendees to an interactive, live show every hour, a popcorn machine and an engaging museum exhibit-like booth experience. It generated significant booth traffic and most importantly leads. Read More.
Webinars and Virtual Experiences
Keeping attendees engaged during virtual events and webinars is the number 1 focus for me. This involves a mix of 1) An engaging host to keep energy from lagging, 2) compelling content, 3) regular engagement activity such as polls, chat conversations and breakout sessions for short discussions on key topics. That is the hallmark of good virtual events that get high marks from attendees.