Roads Traveled
What I Bring to the "Road Trip"
Gallup says my strengths include:
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Building strong relationships to achieve goals
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Flexing my mental muscles
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Gathering and organizing valuable information
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Treating everyone with fairness
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Owning every commitment I make
My coworkers say I excel at:
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Leveraging sharp instincts
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Connecting people, processes, and tactics
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Turning ideas into reality, even with limited resources
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Building teams that deliver results—and have fun doing it
Get to know me and see for yourself.
Former Co-Worker
“Aleassa can tackle the most difficult of challenges with drive and focus and at the end of the day, she knows how to get things done - even amidst constant change. She leads with confidence, isn't afraid to get her hands dirty when she needs to but also knows how to let others shine.”
Sales Leader at Event Vendor
“Aleassa is always thinking of the big picture and looking for creative ways to connect business development to campaigns that have marketing roots. In the B2B world, Aleassa is an expert in bringing lead generation to life. She is a joy to work with. She has a fantastic mix of telling you “what you need to hear” complemented with Midwestern kindness.
She uses that emotional intelligence and transparency to get buy-in and respect with executive stakeholders to reinforce strategic initiatives that bring business strategy to life.”
Marketing Agency Partner
"She is an extremely talented communications professional (one of the best I've worked with in my nearly 20 year career), and an amazing leader.”
Master of the Marketing Mix
A creative powerhouse with a knack for crafting global marketing strategies that don’t just check the boxes—they deliver results. From boosting brand recognition to accelerating demand generation, I’ve done it all. Known for turning big ideas into real impact, all while leading teams that hit the mark again and again.
Global Marketing Strategy
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Demand and Lead Generation Strategy
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Brand Management
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Social Media Strategy
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Creative Services Production Management
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Website Strategy and Content Creation
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Event Strategy – Virtual and In-Person
Communications and Enablement
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M&A Communications Strategy
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Internal Communications
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Global Public Relations Strategy
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Sales Enablement
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Analyst Relations
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Leadership and Team Management
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Employee Engagement
My Career Journey
Chief Marketing Officer - Seerist, Inc.
I spearheaded Seerist’s dynamic brand launch, crafting bold messaging, strategic positioning, and a standout brand identity. I built and scaled high-impact marketing, sales enablement, and product marketing teams, fueling rapid growth and aligning efforts with key business goals. Leading a talented team, I executed innovative digital marketing campaigns, developed powerful sales tools, and drove product adoption through game-changing go-to-market strategies. On top of that, I energized corporate communications and boosted employee engagement, making a lasting impact on the company's success.
2022 - Present
Head of Marketing - Root, part of Accenture
I led Root Inc. through a period of explosive growth, doubling the company's sales over 7 years and positioning it for acquisition. My marketing strategy focused on the Global 2000 spanned all key channels, driving a 35% increase in RFP wins, improving pricing consistency, and boosting deal sizes. By focusing on thought leadership and the user journey, our efforts skyrocketed website traffic by nearly 2,000%. I also masterminded the award-winning “Road to Change” national bus tour and partnered with CBS Chicago to launch the innovative show “The Pot Stirrer.” Despite a lean budget, my efforts generated $11 million annually—one-third of the company's revenue.
2011 - 2022
Director, Corporate Communications - Aspect Software, Inc.
I led a successful communications strategy for a unified communications and IT services provider, driving both internal and external messaging, including high-impact public and analyst relations. I directed communications for 9 major acquisitions, including $1B and $150M deals, while developing a media relations strategy that secured top-tier press coverage in outlets like the Wall Street Journal and Information Week, boosting annual impressions. I amplified brand recognition through a thought leadership program, revamped a multilingual prospect website, and spearheaded two major events - the annual Sales Kickoff and Customer Experience Summits.
2002 - 2011
Awards and Achievements
Just a few of the awards and professional achievements I'm proud to display.
Marketing OnCon Icon Award Winner
2019 - Company - Marketing Trailblazer for the "Road to Change" mobile bus tour
Aspect Excellence Award
Team Award for launch of new PerformanceEdge product
Silver Davey Award
B2B Direct Mail for the "Elephant Kit"
Silver Davey Award
Consulting Website - root.com
Silver Addy Award
2019 - Root Canyon Award with Madhouse Creative
High Performing Team
Consistently recognized for leading high-performing teams at Root (A Great Place to Work company)
Education
University of Michigan - Ann Arbor
B.A. - Communications
Minor - Organizational Behavior and Human Resource Management (Ross School of Business)